I found a new challenge thanks to Campbell’s Jeroen, Key Account Manager
After four years as a Brand Manager at Campbell’s, I was ready for a new challenge, which I found in the job of Category Manager. Whereas I tended to be focused on one brand in the past, I now need to see the bigger picture. The Category Managers are responsible for the proper implementation of the marketing plans as far as range and promotions are concerned. This position bridges the gap between Marketing and Sales.
We constantly ask ourselves the question: how can I make a category grow for this specific customer? Each customer deserves a range that perfectly matches his needs. In the case of a hypermarket such as Carrefour, it is quite comprehensive, while the range for a Proxi Delhaize is more targeted. We also tell the customer what type of buyer visits his store: are they daily customers who buy very little or people who stack their cart full of goods twice a month? We use these data to ensure that promotions such as discount coupons are perfectly tuned to the consumer’s needs. That is why my greatest challenge is to get to know everything there is to know about our customers.
This job was an excellent preparation to the job of Key Account Manager, which I’m transferred to since a few months!
At Campbell’s, the atmosphere between sales and marketing is great, which is really unique. We share a common goal, and you can feel this, every day again.
