Campbell Foods Belgium nv

The rich taste of homemade soup without taking your time? The crispiness of real vegetables without the trouble of preparation? Soup’Maison has it all!
The new Campbell’s soup range consists of three flavors and is prepared with the same natural ingredients that you would use in your homemade soup. Without additives, and you can taste it! Taste sessions are clear: 8 out of 10 participants assess the quality of Soup’Maison in line with their homemade soup.

Prepared with 100% natural ingredients

Soup’Maison is the new soup of Campbell’s, available in a 1 liter brick. In order to get as close as possible to the taste of homemade soup, Soup’Maison is prepared with 100% natural ingredients. Therefore, no colorings, no preservatives, no flavor enhancers or artificial flavors, but an honest soup, with the real taste of crispy vegetables. Soup’Maison is therefore a commercial soup, approaching the taste of homemade soup.

Because Campbell’s knows that tastes differ, and that change is important to eat healthy, Soup’Maison is prepared with lots of vegetables, and is available in three different tastes:

• julienne tomato & vegetables
• julienne vegetables
• carrot & red pepper

… and you can taste it!

Taste sessions with a representative sample of 200 respondents confirm the superior product quality of Soup’Maison. 84% of the respondents evaluate the quality of Soup’Maison as being in line with their homemade soup (source: Home-Use-Test with 200 people in Belgium in February 2009). That is why we can say that Campbell’s Soup’Maison tastes close to homemade soup.

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